IRL Connect : Marketing Musts

Learn some important marketing/audience outreach take aways from 2 Public Relations experts and a Social Media professional.  Come to casually connect, come to ask questions, come to learn, come to meet fellow mentors in the Seattle small business world.   

Speakers:

Lesa Linster; Linster Creative : https://linster.com/team/

Lisa Willis; Lisa Willis Creative: https://www.lisawilliscreative.com

Sheena Kalso; SK Creates, Behind Your Scenes: https://www.sheenakalsocreates.com

Basic topic:

The things marketing people know, that not everyone knows, but needs to know...!

- Marketing Arms of Outreach - places/resources that are free, inexpensive, worth the investment

- How to : Strategies we can know/do in order to engage a wider audience.

- Essentials for Outreach (from PR perspective) - how to craft branding/pitch email, etc

- Big picture stuff  - "TOP 3 things everyone should walk away knowing /doing"

- Q+A : Open field for audience questions, and community dialogue.

Social Media for Small Business: An accessible and sustainable approach to keep Instagram fun and avoid algorithm overwhelm.

• Effort - The four pillars of successfully participating in Instagram
• Ideas - Content ideation simplified and organized
• Execution - How to delegate if you just simply "can't"
• TikTok - "Do I have to do it?"

This would be a 1 hour discussion (30 min PR/30 min Social), Q&A  with 30 min mingle/community building.

About our Experts:

Lesa Linster is the founder of Linster Creative, a boutique hospitality and lifestyle marketing and public relations agency located in Seattle, WA. With more than 20 years’ experience in public relations, brand development, communications, strategic marketing, and partnerships, her focus today is supporting award winning chefs, restaurants, luxury hotels, and travel destinations.

Lesa has spent her career managing growth and development for brands and initiatives, spearheading awareness campaigns in more than 40 cities and nationwide. She gained experience working for bedrock Seattle entities including The Seattle Mariners, MSNBC, The Seattle Times, University of Washington, and The Moyer Foundation. Her clients have been found in countless print publications and broadcast outlets, and she has developed campaigns and collaborations of all scale locally and in cities across the country.

Lisa Willis of Lisa Willis Creative is an optimist, connector, and activator with 20+ years’ experience specializing in solutions designed to elevate each brand. Lisa provides PR, marketing, event, strategy, and marketing services. She’s recognized for securing key media placement, building partnerships and project managing initiatives that fulfill important objectives. East coast raised, west coast living, Lisa brings a distinct enthusiasm and perspective to each project. Her relationships and approach combined with her care for people have resulted in success for her clients including Seabrook, WA, Seattle Design Center, iHeartMedia, the Seattle Storm, Seattle Children’s Theater, Chophouse Row, and Hotel 1000, among others.

A 20-year entrepreneur herself, Sheena Kalso of Sheena Kalso Creates and Behind Your Scenes, has a big passion for small business. Particularly small businesses who have worked too hard and too long to feel irrelevant or overwhelmed by the perceived expectations of social media. Sheena Kalso Creates was born out of the necessity to make social media fun and accessible to the average business owner through realistic plans, sustainable habits and a strong sense of play. Sheena is based in Seattle, WA, but works with clients all over the US.