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Wed, Nov 15



IRL Connect : Marketing Musts

Learn some important marketing/audience outreach take aways from 2 Public Relations experts and a Social Media professional. Come to casually connect, come to ask questions, come to learn, come to meet fellow mentors in the Seattle small business world. PRICE INCREASES 11/6- SAVE YOUR SPOT!!

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IRL Connect : Marketing Musts
IRL Connect : Marketing Musts

Time & Location

Nov 15, 2023, 7:00 PM – 9:00 PM

Seattle, 5236 University Way NE, Seattle, WA 98105, USA

About the Event

Learn some important marketing/audience outreach take aways from 2 Public Relations experts and a Social Media professional.  Come to casually connect, come to ask questions, come to learn, come to meet fellow mentors in the Seattle small business world.   


Lesa Linster; Linster Creative :

Lisa Willis; Lisa Willis Creative:

Sheena Kalso; SK Creates, Behind Your Scenes:

Basic topic:

The things marketing people know, that not everyone knows, but needs to know...!

- Marketing Arms of Outreach - places/resources that are free, inexpensive, worth the investment

- How to : Strategies we can know/do in order to engage a wider audience.

- Essentials for Outreach (from PR perspective) - how to craft branding/pitch email, etc

- Big picture stuff  - "TOP 3 things everyone should walk away knowing /doing"

- Q+A : Open field for audience questions, and community dialogue.

Social Media for Small Business: An accessible and sustainable approach to keep Instagram fun and avoid algorithm overwhelm.

  • Effort - The four pillars of successfully participating in Instagram
  • Ideas - Content ideation simplified and organized
  • Execution - How to delegate if you just simply "can't"
  • TikTok - "Do I have to do it?"

This will be a 1 hour discussion (30 min PR/30 min Social), Q&A  with 30 min mingle/community building.

Expect delicious fall/holiday inspired bites and beverages to accompany the evening.

Also featuring treats from Shef Aakanksha (Small Business: Lovey Doughvey) of SHĒF.    

Shef is an online marketplace for local, food safety certified cooks to connect with customers in their community and earn a meaningful income selling homemade dishes. Homemade is the aroma of your childhood kitchen, the laughter around a family table, the taste of locally sourced produce; it’s memories, nostalgia, and tradition. It’s building bridges between cultures and people that make us whole. "We are building a community devoted to economic empowerment and cultural inclusivitythat enables anyone to feed their neighbor."  85% of shefs are women, 80% of shefs are people of color, Over 85 countries represented.

About our Marketing Experts:

Lesa Linster is the founder of Linster Creative, a boutique hospitality and lifestyle marketing and public relations agency located in Seattle, WA. With more than 20 years’ experience in public relations, brand development, communications, strategic marketing, and partnerships, her focus today is supporting award winning chefs, restaurants, luxury hotels, and travel destinations.

Lesa has spent her career managing growth and development for brands and initiatives, spearheading awareness campaigns in more than 40 cities and nationwide. She gained experience working for bedrock Seattle entities including The Seattle Mariners, MSNBC, The Seattle Times, University of Washington, and The Moyer Foundation. Her clients have been found in countless print publications and broadcast outlets, and she has developed campaigns and collaborations of all scale locally and in cities across the country.

Lisa Willis of Lisa Willis Creative is an optimist, connector, and activator with 20+ years’ experience specializing in solutions designed to elevate each brand. Lisa provides PR, marketing, event, strategy, and marketing services. She’s recognized for securing key media placement, building partnerships and project managing initiatives that fulfill important objectives. East coast raised, west coast living, Lisa brings a distinct enthusiasm and perspective to each project. Her relationships and approach combined with her care for people have resulted in success for her clients including Seabrook, WA, Seattle Design Center, iHeartMedia, the Seattle Storm, Seattle Children’s Theater, Chophouse Row, and Hotel 1000, among others.

Sheena Kalso of SK Creates and Behind Your Scenes, a 20-year entrepreneur herself, has a big passion for small business. Particularly small businesses who have worked too hard and too long to feel irrelevant or overwhelmed by the perceived expectations of social media.  Sheena reverses social media burnout by debunking the myth that one must be creative in order to capture good content. Sheena teaches business owners of any age and any skill that if you pair a new mindset of curiosity, connection and prioritizing simplicity, along with the science of habit building, you will have the confidence to show up on social media consistently as your authentic self. Dare we say, you might just have fun doing it too.



  • Marketing Musts - early price

    Teaching, Bevs, Snacks, Connecting Tickets purchased before 11/6 are $25.00

    Tax: +$1.00 processing
    Sold Out
  • Marketing Musts - after 11/5

    Teaching, Bevs, Snacks, Connecting, Online Recording of instruction

    Tax: +$1.20 processing
    Sold Out
  • Online Only

    Online access to live teaching session, plus recorded version to future viewing. Access to instructor outline. (Recorded live via zoom during live teaching, q&a. Not done at professional quality.

    Tax: +$0.80 processing
    Sale ended



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